Semrush has become the go-to platform for marketers who need an all-in-one solution for keyword research, competitive intelligence, and advertising optimization. Its advertising research features help uncover competitors’ ad copy, budgets, and display placements so you can refine your campaigns with data-driven insights. For performanceorbit.com readers, Semrush offers a robust toolkit that streamlines campaign planning, execution, and reporting—all in one dashboard.
Key benefits and features
– Keyword database with over 25 billion phrases
– Ad copy and landing page analysis to reverse-engineer top competitors
– CPC and ad spend estimates across Google and Bing networks
– Display advertising research to uncover publisher placements and banner creatives
– Automated ad builder for crafting responsive search ads
– Custom reports and dashboards for transparent performance tracking
– API access for integrating data into your own workflows
Why Semrush stands out for advertising professionals
Marketers appreciate Semrush for its intuitive interface and constantly updated data. The advertising research module provides clear visibility into competitors’ budgets and keyword targeting strategies. When building search campaigns that convert, having access to competitor intelligence transforms your approach from guessing to strategic decision-making.
One case study showed a SaaS company reduce wasted ad spend by 20 percent within four weeks of using Semrush insights. This level of granularity helps you focus your budget on high-impact keywords and avoid low-ROI placements that drain resources without delivering conversions.
Real-world success story
A small-team e-commerce brand used Semrush to analyze 15 competitors’ display campaigns. By identifying underutilized ad networks and tweaking their own creatives, they boosted display conversions by 30 percent and lowered cost per acquisition by 18 percent in two months.
The tool’s strength lies in connecting multiple advertising channels within one platform. Whether you’re optimizing search ads or planning comprehensive campaigns across all digital channels, Semrush provides the data foundation needed for informed decisions.
How to apply Semrush to your campaigns
1. Enter your competitors’ domains in the Advertising Research tool.
2. Review top paid keywords and their estimated monthly budgets.
3. Export ad copy examples and landing pages for inspiration.
4. Use the Ad Builder to create responsive search ads in minutes.
5. Set up a custom dashboard to monitor CPC trends and campaign share of voice.
Advanced features for scaling campaigns
Beyond basic competitor research, Semrush offers position tracking for monitoring your ad placements against competitors over time. The tool also integrates with Google Ads Manager, allowing you to import campaign data and analyze performance metrics alongside competitive intelligence.
For agencies managing multiple client accounts, the white-label reporting feature saves hours of manual work while maintaining professional presentation standards.
Discover how Semrush can help you uncover competitors’ strategies and optimize your advertising performance.
→ Start your free trial of Semrush today and see actionable insights in minutes.
For comprehensive guidance on implementing these insights into your search campaigns, return to How to create effective search engine advertising campaigns. To understand how search advertising fits into your broader marketing efforts, explore The complete guide to digital advertising strategies that drive results.
